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company culture

+   Business purpose


Market-oriented, customer-centric, and talent-based;

Base on quality, win-win on integrity, first on brand

+   Entrepreneurial spirit

Integrity and pragmatism, dedication and innovation

The following is the understanding of the entrepreneurial spirit-

Integrity: Customer satisfaction is achieved with enthusiastic and trustworthy services, colleagues are satisfied with sincere and mutually beneficial collaboration, and the credo of being a person is achieved in the satisfaction of customers and colleagues.

Pragmatic: Down-to-earth, focus on work, start with the nuances, and take facts as the starting point.

Dedication: Stick to your post, and base your dreams on achieving your ideals; stick to your industry, take improving industry skills, and accumulate industry experience as the only way to success; stick to your ideals, and define a clear direction for your life. Believe that success always gives you goals and ideals People who work hard, are aggressive, and never give up.

Innovation: idea innovation, product innovation, management innovation. Guide enterprises to a new realm of management with innovative ideas, meet customers' growing application demands with innovative products, and achieve high-speed growth of enterprises with innovative management.

+   Consensus

(1) Work is service (2) Diligent and hard work, doing things with integrity, making money with confidence.
(3) Learn and apply Haier's work style: quick response and immediate action; day-to-day, day-to-day and day-to-day (4) performance is better than qualifications, ability is better than academic qualifications; capable people are everywhere without ceiling (5) Quality is our eternal theme, and earnestness is the basis for making quality products. (6) Work hard today, and look for work tomorrow. (7) Learning is the foundation of the era of knowledge economy. (8) Unity: 1 + 1> 2 , Not united: 1 + 1 <1
(9) Adhere to one side's position and ensure one side's goals. (10) I rely on the company to survive and the company rely on me to develop. (11) Whatever you want others to do to you, you can treat others to you.

+   Corporate image

1. Image in the public: scientific management, full of vitality 2. Image in customers: high-quality, sincere 3. Image in employees: a stage for demonstrating careers, a happy flowering home 4. Image in the industry : Innovative and enterprising